Wednesday, 25 March 2015

Liverpool Empire celebrates Earth Hour for third year running

Image Source: Wikipedia
Written By: Mark Armstrong

Provided By: Liverpool Empire Theatre

The Ambassador Theatre Group (ATG) is helping to build a brighter future by supporting the WWF’s Earth Hour, a spectacular and symbolic lights out event that focuses the world’s attention on our planet, and the need to protect it.

On Saturday March 28, at 20.30, ATG will be joining forces with thousands of businesses globally as they show their support.

Earth Hour’s unique display of darkness has become a global phenomenon with hundreds of millions of individuals coming together each year.

In 2014, a record-breaking 162 countries and 7,000 towns and cities joined the world’s biggest celebration for our planet.

Last year, in the UK, over 9 million people took part, sending out a united message of support.

Over 200 of the country’s most iconic landmarks, including Big Ben and the Palace of Westminster, Buckingham Palace, Piccadilly Circus, St Paul’s and Wembley Stadium, joined forces with more than 1,000 businesses, such as Park Plaza Hotels & Resorts, Marriott Hotels and the Ambassador Theatre Group, to ensure hundreds of buildings switched off.

To celebrate Earth Hour 2015, ATG will be:

  • Switching off all external non-essential lights at its 38 UK venues and its US venue, The Lyric Theatre, in New York, at 20.30 on Saturday March 28 for the hour
  • Encouraging its customers and employees to sign up by promoting the event through various regional activities

To celebrate Earth Hour 2015, the Liverpool Empire will be:

  • Switching off all external and non-essential lights at 20:30 for one hour.

Immediately  after the curtain has come down on Act 1 of Jesus Christ Superstar there will be a couple of minutes of complete darkness in the auditorium. During this time, audience members will spell out 'Earth' using boards painted with luminous paint. To achieve this, selected audience members will raise a painted board above their head. A photographer and videographer will then capture this moment to commemorate Earth Hour 2015.

Rosemary Squire, ATG’s Joint CEO, commented: “We are proud to take part in Earth Hour, and our employees are excited to be involved with such a great and inspiring event. Everyone can make a difference to help protect our planet and we all have a key role to play.”

Shareen Brown, spokesperson for WWF-UK, added: “We’re thrilled that ATG will be taking part in Earth Hour this year and hope that they’ll inspire many others to get involved. By taking one simple step to switch off, you’ll be joining millions of people from around the world in this special celebration.”

Earth Hour is more than an hour: from crowd-funding to campaigns to protect The Great Barrier Reef or The Amazon, Earth Hour is having a real and lasting impact beyond the hour. Last year in the UK, 85% of adults that participated in Earth Hour (NfP Synergy 2014) said that taking part inspired them to do more to protect the planet. It’s a brilliant reminder that together we can make change happen and a chance to think about the small things we can do every day to help create a brighter future.

Anyone can sign up for WWF’s Earth Hour 2015. For more information and to sign up, visit

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